ZoA Game

Zone of Avoidance (ZoA) is a PVP/PVE, Play-to-Earn, NFT-based auto battler in which the universe becomes your campaign ground. ZoA Game

Case story

The brand needed a coherent visual system across game UI, merch, and community channels without losing the raw NFT / Web3 energy of the project. We treated the IP as a living brand system: modular marks, motion language, and UI patterns that scale from Discord to in-game HUD. Unified identity across product surfaces; clearer player recognition and a reusable design kit for future drops and collabs.